TRACKSUIT BEYOND BASIC. WHY DOES THE WASHED TREND HAVE A COMPLETELY DIFFERENT CHARACTER?
The tracksuit has long ceased to be clothing reserved for the home, the gym, or the weekend. Today, it is one of the most important elements of a modern wardrobe – appearing in urban styles, streetwear, and more sophisticated, layered looks. It’s not just where we wear it that has changed. What we expect from a tracksuit has also changed. Comfort alone is no longer enough. We want it to look good, have the right form, an interesting silhouette, and character. And this is exactly where classic basic ends, and WASHED begins.
NOT EVERY TRACKSUIT HAS TO LOOK THE SAME
A classic tracksuit is simple and timeless. Smooth knit fabric, a regular fit, a neutral color – everything is safe and easy to combine. This is its greatest advantage, but at the same time, it is exactly why it is difficult to stand out with it. The WASHED trend was born from a completely different approach. Instead of treating the tracksuit solely as a comfortable base, we treated it like a fully-fledged fashion wardrobe item. The cut, proportions, color, fabric texture, and finish are just as important here as comfort.
The WASHED effect is one of the most important elements of the entire collection. The characteristic wash adds depth to the knit and makes even a simple cut gain a completely different perception. The color is not flat, the material looks more “alive,” and the garment has that characteristic lived-in feeling from the start – like a favorite piece you’ve been wearing for a long time. It is this effect that makes WASHED work so well in fashion stylings.
FASHION STARTS WITH PROPORTIONS
In the case of the WASHED style, the cuts are just as important as the wash effect itself. Oversize fits, dropped shoulders, raglan sleeves, wide legs, looser cuts, or characteristic finishes change the way a tracksuit sits on the body. It is these proportions that make a tracksuit stop looking like a classic set and start functioning as a consciously designed fashion look.
Wide trousers can be paired with a fitted top, an oversized sweatshirt can be styled with a slimmer bottom, and the whole look can be broken up with a coat, a leather jacket, sneakers, or a large bag. It’s not about creating one “correct” styling. It’s about the garment giving you the ability to build your own style.
WASHED was therefore not designed as a "matching tracksuit." Each element can function separately and become part of a completely different look. This is what a modern approach to the tracksuit means to us – not as a ready-made set, but as a wardrobe element that provides space for styling.
In fashion, it is very often not one spectacular element that determines the final effect. It is the way material, color, proportions, and details harmonize with each other. In the WASHED collection, we aimed for this balance. The characteristic wash effect is not a random addition. The cuts were designed to work well with its raw, slightly vintage character. Looser silhouettes allow for a nonchalant effect, and details – raw seams, contrasting inserts, or characteristic finishes – ensure that the clothes don’t look like just another version of a classic basic.
This is the kind of fashion that doesn't need to shout. A well-designed silhouette, the right texture, and a detail that makes a difference are enough.
A TRACKSUIT THAT CAN BE YOUR LOOK
What we like most about WASHED is that it doesn't impose one way of wearing it. You can treat it very casually or build a more refined styling around it. You can wear wide trousers, a simple T-shirt, and sneakers. You can throw in an oversized sweatshirt, a large bag, and a jacket. You can also treat WASHED as a base for a layered, urban look. The same piece can look completely different depending on what you pair it with.
And that is why the WASHED LINE is more than just a tracksuit collection for us. It is a collection about fashion, but the kind you actually want to wear. No excessive styling, no clothes created just to look good in a photo. It’s meant to be comfortable, distinctive, and something you’ll simply want to reach for the next day.
Because the best clothes don't end with the first impression. They stay with you. And perhaps that’s why WASHED fits so well into how we look at fashion today: less obviousness, more character. Fewer items for one season, more clothes that truly start to live with you.
WASHED – THE CLOTHES WE KEEP.
